November 21, 2023
The CMO Podcast: A Great Purpose Can Change a Company
Carrie Ruddy, senior vice president and chief communications and marketing officer at Trane Technologies, joins the CMO Podcast to explore the transformative impact of the company’s “purpose-driven strategy.”
In this episode of the CMO podcast, host Jim Stengel interviews Carrie Ruddy, SVP and chief communications and marketing officer at Trane Technologies, about the implementation of the company’s purpose-driven strategy. Their conversation was recorded at Deloitte University, where Carrie spoke on the role of the CMO in business decision-making.
Carrie shares her communications and marketing career journey, from the non-profit sector to financial services to what is now Trane Technologies, where she leads the communications, marketing and public engagement function. She talks about helping build the company’s purpose—to boldly challenge what’s possible for a sustainable world—and make it compelling and relevant for employees, customers, investors and communities.
Listen to Carrie and Jim discuss the important role of CMOs in connecting purpose to culture and business strategy. Learn how Carrie and her team are evolving marketing and communications to position Trane Technologies as a global climate innovator taking action to make a real impact around the world. And hear Carrie explain why she really does love her job.
Purpose has to be connected to what we do every day for our customers.
Carrie Ruddy
Senior Vice President and Chief Communications and Marketing Officer
Podcast Links:
Topic Tags
